News & Views

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Looking for some insight into how the marketplace views the use of electronic brands? Here's a collection of articles and books which should give you a better perspective. If you spot something pertinent not listed here, please drop us an e-mail.

For your convenience, all links will open in a new window.

• Bank of America Buys Loans.com.
  February 8, 2000
  Wired News
  http://www.wired.com/news/business/0,1367,34208,00.html

• Book: The 22 Immutable Laws of Branding - How to Build a Product or Service into a World Class Brand.
  October, 1998
  Harper Collins
  http://www.amazon.com/exec/obidos/ts/book-reviews/0887309372/102-8552443-4238531

• Building Brand Equity Key to Web Success.
  May 1, 2000
  MicroTimes
  http://www.microtimes.com/193/ecomm.html#brand

• Dispute Between Domain and Trademark.
  January 3, 2000
  The Standard
  http://www.thestandard.com/article/display/0,1151,8535,00.html

• Dispute Between Similarly Named Domains.
  December 15, 1999
  The Standard
  http://www.thestandard.com/article/display/0,1151,8205,00.html

• Doubts About New Top Level Domains.
  July 18, 2000
  Silicon Alley News
  http://www.atnewyork.com/news/article/0,1471,8471_417361,00.html

• July 21, 2000
  Internet.com
  http://www.atnewyork.com/news/article/0,1471,8471_420461,00.html

• Exponential Growth of the World Wide Web.
  February 28, 2000
  The Standard
  http://www.thestandard.com/research/metrics/display/0,2799,12329,00.html

• Firm Acquired for Its Domain Name.
  September 14, 1999
  San Francisco Chronicle
  http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1999/09/14/BU39238.DTL

• Firms Deploy Dedicated Web Sites to Profile Expertise in Speciality Practices.
  April 22, 2002
  Legal Times
  http://www.law.com/cgi-bin/gx.cgi/AppLogic+FTContentServer?pagename=law/View&c=Article&cid=ZZZN9WPS50D&live=true&cst=6&pc=0&pa=0&s=News&ExpIgnore=true&showsummary=0

• How Big Players Score in the Domain Name Game.
  September 1, 2000
  Afternic
  http://www.afternic.com/index.cfm?a=news&sa=more&st=5169

• Domain Names Once Again Fetch Top Dollar.
  December 25, 2003
  CNN
  http://www.cnn.com/2003/TECH/internet/12/25/internet.domains.ap/